Creative Brief

I used the commercial we viewed in class on Zazoo Condoms.

Brand : Zazoo Condom Commercial 

Background

This commercial will depict the fear for those who are not ready to have children and therefore will purchase Zazoo condoms to prevent that.  To measure the success of this program, use the most inappropriate kid that displays the worst imaginable behavior and express the unhappiness and regret on the fathers face.

The Audience 

The main audience will be subjected towards men of ages 18 and older who are not ready for children.  Men would be targeted because they are ones wearing the condom and also it has been opinionated in other situations that men get the most scared when it comes to pregnancies. The people who should be avoided are those who are trying to have babies and are ready for the responsibilities of children.  Some audiences may believe that before watching this commercial " Oh, this couldn't happen to me."  The secondary audience would be women. The women viewing this commercial will then make their partners wear condoms. 

Objectives

Zazoo condoms are the best condoms to use and that they will prevent pregnancies unlike other condoms brands that break. The priorities of those objectives are that if you use Zazoo condoms will prevent accidents and to position this in the minds of the audience use the worst possible scenario of not using a Zazoo condom

The Message

Wear Condoms

Prove it by portraying the consequences of not wearing condoms

Zazoo condoms are the best condoms to use to prevent those consequences 

The Medium

Use a television commercial to give the audience the true emotion from the actors and what happens if you don't use Zazoo condoms

Anything Else

Make the commercial funny so more people can enjoy it, but still serious about the concept of the commercial 

The Deadline

The project will be delivered after everything is approved and all the requirements have been met.

Expected Delivery Date: June 31, 2008

Budget

We have a solid budget for this project 

 Has been looked at by our financial advisors and have stated that we able to go forth with this project

The Responsible Parties 

President of the company will approve concept , copy and design 

Billboard Advertising.

Billboard advertisement is something that is suppose to give you a memorable impression quickly.  They leave you thinking about the message as you drive by.  One of the billboards that really caught my attention were the mysterious "I Pooted" billboards.  At first I was unsure what they were advertising (Cartoon Network) and so was the rest of America.  I didn't really bother me that I didn't know what the advertisement was for, I just thought it was hilarious.  Since the billboards got so much questioning, they later added cartoons from cartoon network, to clear the confusion.  However I liked it with just those words, it caught my eye and thought it was very funny.  Billboards that relate to things like abortion are very disturbing to me.  Having the cute little babies smiling saying abortion is murder, really bothers me.  I believe that matters like that should not be advertised on something as big as a billboard.  Other billboard advertisement that is interesting to me are ones that have figures of three dimensions.  An example of this are the Chick-Fil-A ads with actual plastic looking cows standing on the billboards or the iPod ads with the body of the person coming off the billboard listening to their ipod, like the commercials. I think these really get peoples attention when driving by.  Billboard ads, like other types of advertising, can be even more controversial because the message is so large and is meant to be seen for miles.  It is a very good way to get your opinion out into the world.