Flat Earth

I do agree with the positioning of Flat Earth.  I like how they incorporate that nutrition and deliciousness are "friends" and that the two can come together to make something that seems impossible, possible.  From the commercial, I received the impression that Flat Earth is targeting towards women who are about 30-50 years old and want to live a nutritious life with their husbands.  Also, the commercial gave me the idea that  the person eating this chip is someone with money, because of what the surroundings were in the commercial.  To appeal to a younger crowd such as college kids, the could incorporate the college life into their commercials.  For example, the commercial can still promote their idea of nutrition and deliciousness coming together and creating something that seemed impossible, but mix in the a younger women who has just got done working out and needs a healthy snack and watch the pig fly away.  I believe Flat Earth has a good position and it provides a positive feeling for it's customers.  

Ethics in Advertising

The role of advertising in our society can create issues for people.  Ad agencies

have to be aware of day-to-day concerns and use appropriate ways to make the product get awareness. However some advertisements are criticized  for being unethical in ways that insult, manipulate, cause offense, are deceptive, and play on peoples fears.

When you are watching television, all we see are different commercials for some sort of prescription drug.  I believe that these ads can manipulate people into thinking that they need this drug when really they do not.  It gets everyone thinking that they have these problems, therefore the people who really need this drug and "everyone else" are consuming this drug.

Some of advertisements can be offensive towards a certain crowd of people. For example the Dolce&Gabbana ad with that has a strong man, which looks like he has pushed a woman down in a sexual manner.  Men are surrounding and watching this happen.  I feel like this gives a message that it is okay to push women around and violence towards women is acceptable.  The Abercrombie and  Fitch ads display teenagers who are almost naked, but yet they are trying to sell clothes?  I do not think it is very ethical to promote sex to teenagers.

Advertisements do not always follow moral ethics and have caused criticism amongst society.  They believe that some content can be unnecessary, especially advertisements toward children.  Three year olds do not need cell phones.  Also obesity among children is a big issue today, therefor targeting them food items has become debatable.  McDonald's is one of the fast food places kids are marketed to the most.  The happy meals with non-nutritious snacks and the playground are what entice them to go.  

Ethics is a big part of advertisement.  The ad agencies need to be careful with how far they take their advertisement. Society can be offended by these or manipulated into receiving wrong messages from the ad.  Advertisements should take issues and use them in the right way not the wrong way. 

Target Corporation

When people think of Target they tend to think of a more upscale Wal-mart or Kmart. They offer more fashion forward merchandise in everything, including home fashions, clothes, accessories, and beauty products. Target, being of USA origin, wants the customer to feel that they have a personal, diverse style. Immediately when I asked what comes to mind when you think of a red bullseye, they say Target. It is something that has automatically stuck in our minds as being Target's logo. Target also sponsor's other organizations from NASCAR to the Modern Museum of Art in New York, to broaden its name as a company. Target wants it customer to feel like they can get diverse, high-quality products for a good price and they know the customers needs will be meet with their purchase.