Flat Earth

I do agree with the positioning of Flat Earth.  I like how they incorporate that nutrition and deliciousness are "friends" and that the two can come together to make something that seems impossible, possible.  From the commercial, I received the impression that Flat Earth is targeting towards women who are about 30-50 years old and want to live a nutritious life with their husbands.  Also, the commercial gave me the idea that  the person eating this chip is someone with money, because of what the surroundings were in the commercial.  To appeal to a younger crowd such as college kids, the could incorporate the college life into their commercials.  For example, the commercial can still promote their idea of nutrition and deliciousness coming together and creating something that seemed impossible, but mix in the a younger women who has just got done working out and needs a healthy snack and watch the pig fly away.  I believe Flat Earth has a good position and it provides a positive feeling for it's customers.