Monday, November 17, 2008

Celebrity PR

Celebrity public relations is something we the "audience" look forward to every month in the magazines, news, television, etc.  PR advisors include claims of drug usage, sex, or police investigations.  Sometimes it can involve corporate scandals.  A good PR campaign or tactic is when two actors from a movie start dating before or after the movie is put out.  This is a way to get people more interested in the movie and the two actors in the movie.  An example of this is the whole Brad Pitt and Angelina Jolie extravaganza during the movie Mr. and Mrs. Smith.  This got them attention and Jennifer Anniston attention for being the girl who was dumped by Brad Pitt.  Even now she is put on the front page of a magazine for having a new “fling” to show how she is recovering from incident with Brad Pitt, even if that was like 3 years ago.  Therefore, taking this tactic for any actress or actor is clever for a PR campaign whether or not it is a scandal. Another example of a celebrity PR campaign, are all those girls who are like Brittney Spears, Paris Hilton, and Lindsay Lohan.  If you hang out with the “wrong” crowd you are going to be in the tabloids for being a good girl gone wild.  Ever since Brittney Spears started being the "pop star" that every little girl wanted to be, to not being so innocent, she started getting much more publicity. Because of these tabloids of these people they have gotten interviews, spoken to the press about their activities and what is true and not true about their actions.   All of these celebrities get exposure whether it is good or bad exposure. 

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