Message that I enjoy are from the Master Card commercial's. One that sticks out in my mind is the one with the three little boys who dance together to "We Want the Funk." (http://www.youtube.com/watch?v=DdK-lFwOSH0) I like this message because it displays the idea that there are always people out there who understand you for what you are. It creates a very positive feeling when I watch this commercial. Also, this commercial is humorous which can allow the message to appeal to more people. Another series of advertisements that I like are the "got milk?" ads where they use celebrities.
(http://inventorspot.com/files/images/superman-got-milk-ad-commercial.jpg) Each ad has an explanation of why they choose to drink milk. This one that I choose to look at has Superman with the "milkstache" The message it portrays is that you can drink milk to feel like a super hero. I am a huge superman fan and just seeing him trying to influence people to drink milk makes me want to drink milk. This imparticular ad is a good way to message toward little boys who won't drink milk. With each different celebrity the "got milk" advertisement use sends the message towards the viewer that you can be like them.
One commercial that I do not like the message is the guinness commercial you showed us in class. Even though in the commercial it says "share on with a friend", the imagery used in it is disrespectful. It gives the message of treating women wrong and that beer can allow you to treat women wrong if you want. The message is created only by a simple movement. Another commercial I do not like are the Tru commercials about smoking. The message the ad tries to portray towards smokers is not effective enough. They need to be more powerful with graphics. The ad doesn't want the smoker to quit smoking and the people who don't smoke think they are stupid.
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